minimum focusses on spot-on curation: the team is presenting interior design classics with contemporary pieces by young designers - combining the two to create unique interior design collections and offerings, presented in showrooms at three different locations in Berlin.
The online brand image of minimum focuses on a seamless link of the online shop, the corporate website, the showrooms and the overall service which is on offer. An easy navigation, clear typography as well as cool mood and product pictures ease the entrance and point out the emotional brand experience.
The new Fritz Hansen brandstore by minimum is based on Arne Jacobsen and Poul Kjerholm. At the opening, the international guests were surprised with a genuine unique. The Fritz Hansen notebook is not only distinguished by selected architecture, but also by a special envelope design: the finest leather sections of the Fritz Hansen production were individually embossed and sewn with the paper.
Catalog of the exhibition Vitra Campus: The Vitra Campus in Weil am Rhein conveys the unique Vitra symbiosis of architecture, design and industry perfectly. An exhibition at Aedes, Berlin is dedicated to this particular area of tension. At the center of all the action: a table with 20 different chairs from different moments in Vitra’s history. Accompanying which is a leporello-style catalogue telling every chair’s story.
Bulthaup is known for having clean lines, perfect techniques and the best materials. The most important room of every apartment should represent the customer’s personality. The balance between humankind and minimalism is shown in minimum’s brochures: a clean layout and Otl Aicher typography matched with a dynamic image arrangement and sketched illustrations.
