AMS Spectral UV
The combined expertise
of AMS Spectral UV – A Baldwin Technology Company helps fresh-off-the-press
highlights shine: Novel technologies by the world’s leading manufacturer of
high-performance LED UV curing modules and systems makes printing significantly
more sustainable, swift and versatile. Qualities that deserve an equally
premium and innovative branding that covers the entire spectrum of this
- Logo redesign
- Corporate design
Masterpiece: virtuoso visions based on novel technology
At the PRINT 17 tradeshow in Chicago, AMS Spectral UV – A Baldwin Technology Company debuted the second edition of its eye-catching LED UV lookbook. The lookbook‘s title, “Make A Masterpiece“, easily lives up to its promise: Razor-sharp highlights of neon ink, high-gloss spot varnish, strike-through techniques and metallic accents gave photographs and paintings a striking new look.
these effects have never been seen before – or are almost impossible to achieve
without state-of-the-art LED UV technology.
challenge for our design team that, together with the Königsdruck printing
house, gave these pioneering technologies pride of place, tailored to the
lookbook format. The result: a brand-new level of design and technology. And a
crystal-clear competitive edge for our new client.
union: visual rebranding of a successful fusion
Recently, two giants of printing technology decided to join forces: US specialists AMS Air Motion System and Baldwin Technologies fused their different areas of expertise – a milestone now also reflected in the new company’s brand communications. We crafted a consistent look and feel for AMS Spectral UV’s core brand values.
The redesigned business
supplies, logo and lookbooks serve as essential tools to underscore and convey
the new company’s excellent technical expertise and progressive design insights
– especially at key roadshows, trade fairs and beyond. Jurors honored
the innovative AMS Spectral UV brand concept at the 2017 Tech Awards.